Swift by Name, Swift By Nature - Celebrating 50 Years

Celebrating 50 years and officially Swift

This year is especially important to us. Not only did we celebrate our 50th Birthday as a company, but we also
rebranded and brought Swift back to our brand name. Some think that Swift is just a word we use to describe our quick service, others that it's just the brand name, but in fact - it's both!

Why Swift?

Swift is actually our family name. Swift Blinds was founded by Alan Swift back in 1969 and the business was run from the back of a local post office. We started as a small family-run business and over the last 50 years we have grown into one of the leading blind manufacturers and suppliers in the UK. We’ve been through a journey of making and selling our blinds that’s led us right up to the cutting edge. 

When we started our on-line website, we traded as Direct Blinds. We thought that this was an easier site name for people to find us online. However, with more competitors appearing on the horizont it became harder to stand out from other companies with such a generic name. 

So this year, we thought, if we need a new, more defined brand name, Swift needs to come back. 

Swift by name, Swift by nature

No other name would represent our brand better than Swift Direct Binds. Today we offer the quickest turnaround in the country. Not only do we make blinds and curtains to perfectly fit your windows, but also we can deliver the majority of them within 3-5 working days on a standard delivery, Plus, using our SwiftTrack service, we can make the blinds on the day you order them and deliver them to you the very next day. That's impressive, right? You can learn more about SwiftTrack & how it works here

Quality is our staple

We should also mention that because we sell direct, you don’t just get handmade quality products made by a team of people that have genuine passion and care for their work, you also get incredible value for money.

We use the highest quality fabr​ic and materails drawn from the leading UK suppliers, and double check the quality of all products before shipping them to you. 

We are confident of the quality of our products and we want our customers to be too; that's why we offer a 5-year guarantee on all our blinds and curtains.

So, who are Swift Direct Blinds? 

We’re blind and curtain crafting experts, with 50 years of experience under our belts, all made-to-measure, proudly manufactured in Huddersfield, at the heart of heritage textile country.

Want to know more about our history? Read our timeline.

We hope you found it interesting to learn more about our brand and values. So, next time you buy from us, you know that our products come with 50 years worth of expertise and history. 

Blog Posts

Black is Back

Black is Back

Explore our pick of dream monochrome interiors. Black is always a style staple & works perfectly within home interiors. Chic, modern & definitely insta worthy! Let us lead the way & help you create a wondrous black and white home.

Read more >
How to style plants in your home

How to style plants in your home

In this blog we are going to explore the best way to include plants within your home styling. The most insta worthy plant accessories & even the best plants to boost your mood!

Read more >
Choosing Wooden Blinds

Choosing Wooden Blinds

Wooden blinds are the go to for an on trend, modern home. In this piece we are going to explore the beauty of made to measure wooden blinds but also look a little at the practicality of them. We aim to show they are NOT a case of style over substance!

Read more >
What our customers say
five stars
12 hours ago
Premier Bright White
Lovely blinds and perfect fit...Great price too
Miss Hutchinson
five stars
15 hours ago
Lintex PVC Blackout Graphite Grey
Good product for kitchens easy to clean .
four stars
16 hours ago
Splash Rose Gold
Early to say but seems perfectly fine.
five stars
16 hours ago
Mississippi Light Oak
Beautiful blind's look amazing absolutely superb quality
Diana Main
five stars
19 hours ago
Vitra Blackout Grey
good quality
lisa ryman
five stars
19 hours ago
Splash Pewter Grey
Great love the colour . This is my 3rd order . Very quick service . Good quality vertical...
five stars
21 hours ago
Metz PVC Blackout Stone Grey
An excellent blind ideal for the bathroom. I find that as the blind being of the blackout type it...
Raymond Hughes
five stars
22 hours ago
Vitra Blackout Imperial
Alison Marvan
Rated 4.0 out of 5 based on 37,082 reviews on Trustpilot Logo
Payment methods
Swift Direct Blinds Ltd. 177, Lockwood Rd, Huddersfield, West Yorkshire, HD1 3TG | Company No. 1190828 | VAT No. 184549920

By default we will only keep your items in your basket for 30 days. Log in or create an account to permanently save items in your basket and access it on any device any time.

Log In / Create account to save items